NCS Graduate named as National Youth Ambassador

NCS Graduate, Connor Burleigh from Doncaster has been recognised nationally for his work in the community.

Connor will today take his place amongst fifty inspirational youth ambassadors who will lead on a high profile national #iwill campaign aimed at encouraging young people to take an active part in their community. These remarkable 10-20 year olds hail from all walks of life and all four nations of the country…but they have one thing in common – a passion that drives them to help others.

Connor is an EFL Trust NCS Graduate who took part in the life-changing programme in the summer of 2018 with Club Doncaster Foundation. He has since gone on to make a huge difference in the community as part of Doncaster’s Youth Council for a number of years, he has also been awarded the Princess Diana Award for his work on anti-bullying in schools as well as renovating a playground for children with disabilities whilst on NCS.

Connor is also part of his regional NCS Youth Board where he is a voice for thousands of young adults across Yorkshire & Humber. He is one of eight new #iwill ambassadors to come from NCS and believes his experience on NCS has supported his passion to make change.

“Having already been involved in Doncaster’s Youth Council, NCS opened my eyes and gave me a better understanding of the community I live in.

“It was amazing to be given the platform to make a positive difference through my teams social action project at Rossington’s Family Hub where we renovated the playground for the use of children with disability.

“The role of an #iwill Amabassador is something I am hugely passionate about. Raising both the profile of young adults’ potential and also challenging the perception that people have of young adults my age is vital.”

“Stories like these demonstrate the difference any individual can make early on in life,” said Rania Marandos, CEO of Step Up to Serve, which coordinates the #iwill campaign. “Young people all across the UK are reaching out to members of their communities – peers, parents, teachers, youth workers – to create positive change together through campaigning, mentoring, fundraising or volunteering. Since 2013, #iwill has become a powerful cross-sector movement of over 1,000 organisations committed to transforming the role of young people in society.”

Director of Operations, EFL Trust, Mike Evans has said;

“Through NCS we know the potential of young adults and the positive impact they can make in the community if given the opportunity.

“We are delighted that Connor has been selected as an #iwill Ambassador. The EFL Trust are strong advocates of #iwill and have supported the campaign for a number of years. There is a synergy between NCS and #iwill and through both we want to ensure that young adults have the platform to make positive change in the community they grew up in.”

The new cohort of #iwill Ambassadors is being recognised at a special one-off event at The Great Hall, University of Birmingham. They will come together today to explore – with other young people, campaign partners and decision-makers – what more needs to be done to grow the power of young people to take action, have their voices heard and make a positive difference.

Poetry in Motion as Cardiff City striker Isaac Vassell swaps football pitch for the classroom

Cardiff City striker Isaac Vassell joined the Cardiff City FC Foundation, the official charity of Cardiff City Football Club, as they paid a visit to Maerdy Community Primary School to celebrate National Poetry Day.   

National Poetry Day, the UK-wide celebration of poetry, takes place every year with a new theme, which this year – the 25th anniversary – is Truth.

Pupils from Year 6 were inspired by Isaac, using their creative writing skills to come up with their own, unique pieces of poetry surrounding how important truth and trust can be on a football pitch, before showing the confidence to stand up and read their creations in front of their classmates.

The lesson aimed to improve children’s confidence in reading and writing, whilst also helping them to articulate and develop their confidence in oracy skills.

National Poetry Day generates an explosion of activity nationwide, celebrating poetry’s power to bring people together and inspiring children to explore their imaginative minds.

Speaking at the event, Vassell said: “It’s so important that primary school children develop their reading and writing skills. Moving forward in their lives, they need to be confident in being able to speak and write their ideas down. I’m glad that I can help.”

The visit was organised as part of the Premier League Primary Stars project, a project that provides opportunities for pupils and teachers to further develop themselves.

The Bluebirds Charity recently celebrated 10 years of changing lives, during which time it has invested over £10 million in sport and education programmes across South Wales.

‘Goals worth talking about’ campaign launched to mark World Mental Health Day

The English Football League (EFL) and their charity partner, Mind, have today launched an awareness campaign for World Mental Health Day 2019, Goals Worth Talking About.

Football fans at a number of EFL Clubs across the country have voted for their club’s most iconic EFL moment; each of which is set to be immortalised as street art in their respective cities.

The murals will appear around the country with the aim of highlighting how football is often a conversation starter, and the importance of talking when it comes to mental health support.

The campaign is the latest activity by the EFL and Mind, who are currently in Year Two of their ground-breaking charity partnership which aims to improve the nation’s mental health and wellbeing and the approach to mental health in football.

Fans from Sunderland, Leeds United, Preston North End, Bristol City, Bristol Rovers, Cardiff City, West Bromwich Albion and Leyton Orient have voted for their favourite EFL goals via their club’s social channels and can look forward to seeing the goals brought to life through live street art in key city centre locations.

Running from the 3 October until World Mental Health Day on the 10 October, a new piece of artwork will be created in a different city each day, before photography of the murals will be displayed at special gallery exhibition in London.

Debbie Jevans, EFL Executive Chair, said, “The EFL is proud to be associated with Mind as our charity partner and we are pleased to be able to work together to highlight the challenges around mental health on World Mental Health Day.

“The power of football and the Club badge provides a platform like no other and through the Goals Worth Talking About campaign and the EFL’s wider partnership with Mind, we aim to continue to encourage conversations and improve the approach to mental health in both football and in the wider society.”

Paul Farmer Chief Executive of Mind said, “We know that football and emotion go hand in hand. That’s why we’re delighted to be marking World Mental Health Day this year with Goals Worth Talking About, as part of our charity partnership with the EFL.

“Football has the power to bring about real change. We hope that by harnessing the passion and emotion fans have about their clubs’ most significant goal through these fantastic pieces of street art, we can encourage more people to start up conversations about their emotions and ultimately their mental health too.

“Together, Mind and the EFL hope that Goals Worth Talking About can be the inspiration to people to make their first step to getting support.”

Last month, the EFL launched a new phase of Mind’s national sports programme, ‘Get Set to Go’, which is being expanded thanks to fundraising through Mind’s partnership with the EFL. The programme is nationwide and aims to support people with mental health problems to get more active as a way to improve their mental wellbeing. The Club Community Organisations of Charlton Athletic, Millwall, AFC Wimbledon, Carlisle United, Newport County, Sheffield Weds, Stevenage and Sunderland are all partnering with their local Mind for the project.

To find out more about the campaign, please visit: www.efl.com/onyourside

For advice and support please visit: www.mind.org.uk

Bernie: “Just because you’re getting older, it doesn’t mean you can’t learn something new or do something different.”

For lifelong Latics fan Bernie Green, the opportunity to engage in a range of activities at the stadium she has been attending for 40 years was one she couldn’t turn down.

EFL Trust’s Extra Time Hubs are run at 12 EFL Clubs around the country and are funderd by the National Lottery and Sport England. The Hubs are designed to bring retired and semi-retired people together by harnessing the power of their local Football Clubs and ultimately aimed at combating loneliness and inactivity.

And for Latics season ticket holder Bernie, the opportunity to be part of the programme has been beneficial to her and one she is really enjoying.

She explained: “I started coming after I saw an advert in the local paper and it was something I was very interested in.

“I recently lost my husband six months ago and it leaves a big hole in your life, and you’re looking for something to fill it. I wanted something different to what I normally do.

“I felt like this was home in a way, because I’ve been coming to this stadium for so many years and had such fabulous times here.

“I’ve been following the Latics for over 40 years and seen so many ups and downs. I was at the FA Cup final, which was unbelievable, but it’s like having a little piece of Wigan Athletic coming here.

Studies show that 42% of those over the age of 55 are inactive. EFL Trust’s own research revealed many people would like the opportunity to meet peers to feel less isolated, live well and do the things they enjoy.

The Hubs harness the unique assets of the EFL Club Community Organisations (CCOs) network to bring older people together and provide a range of activities that could benefit their physical and mental health.

Bernie has been a regular participant of Extra Time Hubs and believes it hasn’t only benefitted her but also those in a similar position across the Wigan borough.

“It’s important for togetherness for a start. We are all in the same boat and we are all looking for something to challenge us.

“Just because you’re getting older doesn’t mean that you can’t learn something new or do something different. That’s the whole point of it, to make you think in another way, not just your brain but also your body as well.

“I love chatting to everybody, and doing the quizzes, they are quite the brain teasers! I really enjoy the table tennis too, which is funny because I haven’t played it since I was little. I really enjoy that and of course it keeps me active too.

“I’ve made other friends coming here, and I feel like I’ve known them forever.”

Derby County Community Trust’s Active Recovery celebrates second anniversary

Active Recovery, the Derby County Community Trust’s cancer rehabilitation programme, celebrated its second anniversary on 23rd September. Over the last two years nearly 400 participants have engaged in the programme as part of their own recovery journey from cancer or through supporting a friend or family member through recovery.

The event, hosted at Pride Park Stadium, was attended by over 80 of the programme’s past and present participants, six of whom shared their stories before lunch and cake with donations going to Macmillan as part of their Coffee Morning week – which raised £111.45 for the charity.

Vincent Martin and Derek Puplett, were two of the participants to share their stories.

Vincent said: “I was diagnosed with myeloma in 2016 and it was a complete shock to everyone. I went from being the life and soul of the party to experiencing chronic back pain as a result of the cancer which made it unbearable to even move sometimes.

“My counsellor told me about the ‘Look Good Feel Better’ event at Pride Park Stadium where I met the Derby County Community Trust team. I only went to my first session in June, but it has already changed my life. The team, the exercise, meeting people I can talk to about my problems – it’s all revolutionised the way I think about things and I can deal with my back pain much more. I look forward to it every week and I’m even able to go on holiday again now which I never thought would be possible.”

Derek has been part of the programme since it started in 2017, and said, “I joined as soon as I heard about the programme after I was in recovery from prostate cancer. I wanted to get back to my previous levels of fitness and Active Recovery provided a way of doing disciplined exercise the way that I wanted to. The team wrote me a fitness plan to continue with while I was on holiday, it’s become such a way of life and has helped me hugely after gaining almost a stone after my surgery.”  

One participant sent her story to be read at the event as she couldn’t attend due it being her wedding day! She explained the role Active Recovery has played in her journey and particularly how Steph Thompson, Health Team Leader at the Trust has helped her.

Zara Scott said: “When I was diagnosed with my brain tumour in January 2018, I woke up from my brain operation and I thought my life was over. I couldn’t walk, I could only move the left side of my body and I couldn’t communicate.

“Since starting Active Recovery in March 2019, it has allowed me to push my fitness on to the next level and my confidence has grown so much since starting at the gym.

“Steph is amazing! She is so patient, encouraging and has boosted my confidence more than I could ever imagine. She takes her time to explain the benefits of the exercises and suggests further advice on diet to help me reach my goals.

“Unfortunately, I cannot be there today as it is my wedding day. Steph has even taken further time out to help me look fantastic in my chosen wedding dress!”

Active Recovery is available to anybody who is undergoing treatment or in the five years following their treatment. It is also open for partners, friends or family attend in support of the participant. To make a self-referral to join the programme please contact [email protected].

Utilita become sponsor of Kids and Girls Cup

The EFL and Utilita have today announced a new four-year deal that will see the energy supplier become the Official Title Sponsor of the Kids and Girls Cup competitions.

The new partnership, which will be in place until at least the conclusion of the 2022/23 season, will see the community competitions renamed as the ‘Utilita Kids Cup’ and ‘Utilita Girls Cup’ respectively.

Over 22,000 schoolchildren take part in the competitions each year, with the aim of representing their local EFL Club, as they battle for the opportunity to play at Wembley Stadium. The Girls Cup Final takes place before the Leasing.com Trophy Final and the Kids Cup Finals during the Sky Bet Play-Off Finals weekend.

In the run up to these Finals, EFL Clubs and their Club Community Organisation’s deliver local and regional stages of the competitions. By encouraging these young people to participate and develop a love of sport, the Clubs and CCOs are helping to deliver the EFL Trust’s overall vision to create stronger, healthier, more active communities, whilst also supporting Sport England’s ambition of creating an active nation by focusing on the benefits sport can bring to people and society.

The competitions have also historically played a part in the development of some now established professional players, with Will Hughes (Watford) and Scott McTominay (Manchester United) having previously represented their schools in the Kids Cup Finals.

As well as the title sponsorship, Utilita will have a portfolio of rights across the Utilita Kids Cup and the Utilita Girls Cup, including digital rights and prestigious access at all EFL Wembley Finals.

The partnership will also allow Utilita to activate within communities nationwide across area and regional Finals of the respective competitions, as well as four newly created football festivals.

EFL Chief Commercial Officer, Ben Wright, said, “The EFL is delighted to welcome Utilita as a partner of the League and as title sponsor of the Kids and Girls Cup competitions.

“Utilita are committed to engaging with families and local communities making them a perfect match for this partnership and I’m sure their support will enhance the opportunities available for thousands of schoolchildren involved each year.

 “We look forward to working with Utilita over the next four seasons, as we look to develop both competitions and provide young people the chance to live out their dream of playing at Wembley.”

Utilita are one of the UK’s fastest-growing energy suppliers and a leader in the smart meter revolution – installing Britain’s first ever smart meter way back in 2008. 14 EFL Clubs are currently partnered with Utilita, with sponsorship ranging from stadium naming rights to junior retail kits.

Jem Maidment, Director of Marketing and Communications, Utilita said, “To be partnering the EFL Kids & Girls Cup is something we are immensely proud of and it reiterates our commitment to youth football – powering the stars of tomorrow.

“We are now recognised as a growing brand in football – particularly grassroots – and that will continue to be our mission in the game. Over the past couple of years, a host of schools have benefited from our kit donations, whilst we have partnered a number of clubs sponsoring junior kits including the likes of Birmingham City, Derby County and Leeds United. To form a national partnership with the EFL Kids Cup & EFL Girls Cup was the logical next step.”

You vs Train

Extra Time Hubs

Bluebirds star Sol Bamba and Cardiff City FC inspire school children with a little help from Roald Dahl

Sol Bamba joined the Cardiff City FC Foundation, the official charity of Cardiff City Football Club, as they celebrated Roald Dahl Day at Herbert Thompson Primary School.

Roald Dahl Day is an annual event that celebrates the worlds, characters and stories of the Welsh novelist, with Matilda at the heart of this year’s celebrations.

Pupils from Year 4 enjoyed learning about the Cardiff born novelist and the fun character that is Matilda, who could move things with her mind.

The session aimed to improve children’s confidence in reading and develop their creative writing skills.

Children were asked to write about what their superpower would be, inspiring creative writing. If reading Roald Dahl’s Matilda wasn’t enough inspiration, Bluebird defender Sol Bamba shared what his superpower would be and engaged with the children, helping to spark their creative minds.

This was not the first time fan favourite Bamba’s had visited Herbert Thompson as the defender regularly attends community events, using his presence and the power of the Cardiff City badge to change lives.

Sol Bamba said: “A good education is so important and I think the badge can engage youngsters, especially those who are Cardiff City fans.

“If I can be a role model and inspire them to work hard at school, then it’ll be my honour.“

Tobi, a Year 4 pupil from Herbert Thompson Primary School, said: “My superpower is being positive and being able to get through tough times. I look up to inspirational people like Sol Bamba and realise that I want to be like them someday.

“It’s been a really good experience and has helped us with our confidence. Sol Bamba is a really inspirational person to us.”

The visit was organised as part of the Premier League Primary Stars project, which uses the appeal of Cardiff City FC to inspire all children to learn, be active and develop important life skills.

The Bluebirds Charity recently celebrated 10 years of changing lives, during which time it has invested over £10 million in sport and education programmes across South Wales.

EFL Trust National Conference 2019

EFL Football Club Community Organisations (CCOs) from across the country came together at St George’s Park as the EFL Trust’s new five year strategy was launched and a £2.25m investment into the network was announced by Sport England.

The EFL Trust National Conference is an opportunity for the network of CCOs to hear inspirational speakers, discuss key opportunities and share best practice, enabling them to continue to positively benefit the lives of more people in their communities.

This year, the National Conference played host to the launch of the EFL Trust Strategy for the next five years and focused on the importance of partnerships with key organisations to deliver the organisation’s vision of ‘Stronger, Healthier, More Active Communities.’

Hosting the Conference this year were two amazing young people who themselves are testament to EFL Trust’s biggest project, NCS.  Jasmin Devine-Runkee and Dominic Hartley are both NCS graduates from EFL Trust’s network. NCS develops life skills and helps the integration of 16-17 years olds into their community. Both young adults are a shining example of the skills and confidence gained from being part of NCS.

NCS graduates Dominic and Jasmin who hosted the event.

Don Goodman spoke with passion about the significant impact of CCOs on their communities and said that the growth in the numbers of people benefiting across the country was staggering.

During the Conference, delegates heard from key speakers from Department of Work and Pensions, NHS and Sport England.

In his address today, Tim Hollingsworth, Chief Executive of Sport England announced his organisation’s intention to invest in the EFL Trust network’s ability to reach one of their key audiences.

The investment of over £2.25 million, of National Lottery funding, will aim to reach around 10,000 inactive men and women on low incomes.

Tim Hollingsworth, Chief Executive, Sport England

Partnership with the EFL Trust network due to the unique position of Football Clubs in their local communities was a constant theme throughout the two days.

Dave Barrow, Group Director, Work in Health Service, DWP, commented that the EFL Trust brings some really innovative approaches to getting people into employment and that the partnership with the EFL Trust to date has been a major success.

Similarly James Sanderson, Director of Personalised Care, NHS, referenced the power of CCOs and how they can add value to the health and wellbeing of individuals in EFL Communities. He is very positive about the opportunity for more CCOs to connect with people, share messages about healthy living and enable people to access more physical activity.

James Sanderson, Director of Personalised Care, NHS

The CCOs heard from Clare Martin from EFL’s Community Club of the Year 2019, Portsmouth, who linked their successful strategy to the key themes of passion, people and continuous improvement. Clare also reflected on the vital importance of partnerships both locally and nationally.

Caroline Dakin, of CD Associates, delivered a fantastic interactive session for the CCOs around the importance of building personal resilience and resilience in teams in the bid to be successful in challenging times.

Finally, Miriam Jordan Keane, NCS Trust, took to the stage to speak about the power of the EFL Trust network and its successful delivery since 2011, the growth plan for the reinvigorated NCS brand and the future potential of the Trust’s delivery.

EFL Trust would like the thank all the the organisations from outside our network, who attended to deliver information or workshops to our network including DWP, Job Centre Plus, NHS, ICSA, M&C Saatchi, Anthem Engagement, Mind, AoC, University of South Wales and Sports Directory.

The EFL Trust now look forward to the next five years as we strive to achieve our vision of stronger, more active communities.

You can find out more about the 2019-2024 EFL Trust Strategy by clicking here.