Our Board

The EFL Trust seeks to ensure 30% male/female diversity in its Board of Trustees, as well as in its staff.

Whenever a trustee departs, a skills and diversity audit of the Board will be done. The skills, experience and diversity required for the new position will determine the approach to the open recruitment process.

This will identify the most appropriate sources for advertisement, this will include appropriate social media forums. In particular preference will be given to advertisement in locations that will increase the likelihood of diversity of applicants.

The EFL Trust Board of Directors is responsible for providing the organisation’s strategic direction and supporting the Senior Management Team.

Liam Scully (Chair)

Liam Scully has more than 20 years of experience working in football and communities, having started his career via an apprenticeship and working his way up to become chief executive of Lincoln City. He is responsible for the day to day running of the Imps on behalf of the fans, directors and investors, including heading up a seven-man senior management team, and more than 150 employees. He joined Lincoln City in the summer of 2017 as they returned to the EFL, helping guide the club to a further promotion to League One where they reached the 2020-21 play-off final.

Prior to joining Lincoln, Liam spent 16 years in various roles at Doncaster Rovers and the wider Club Doncaster group – starting as an apprentice funded by the Professional Footballers Association (PFA) and graduating to a spell as Foundation chief executive then chief operating officer of Club Doncaster. That rise through the ranks culminated in Liam being inducted into the National Apprenticeship Hall of Fame in 2007. The Hall of Fame recognises outstanding achievement in enterprise and business from those who started off their working life through an apprenticeship scheme.

Liam also holds voluntary offices including director of Lincolnshire County FA, trustee of Lincoln City Foundation, along with ambassador roles at the Asian Sports Foundation and XP Free School Trust.

Trevor Birch

Appointed as Chief Executive of the EFL in January 2021, Trevor Birch has held several prominent roles within football, including Chief Executive at Chelsea, Everton, Leeds United, Sheffield United and Derby County, as well as Chair of Swansea City and most recently, Director of Football Operations at Tottenham Hotspur.

A former professional footballer, Birch started out as an apprentice at Liverpool, aged 16, before going on to represent Shrewsbury Town and Chester as a player. Following retirement from the professional game, he gained a first-class degree in Accountancy before qualifying as a chartered accountant with Ernst & Young.

In 2002, he was appointed Chief Executive of Chelsea, where he led the £180million sale to Roman Abramovich in 2003, before going on to be Chief Executive at Leeds United, Everton, Sheffield United and Derby County.

Louise Gear

Louise is the new Head of Development at the Football Association (FA) and joined the organisation in November 2017 as Head of Women’s Development.  Prior to taking up her role at the FA she was Director of Strategic Networks at the Youth Sport Trust, overseeing the work of multiple teams, including Physical Education; Sport and Development.  Louise served the charity for 17 years and was responsible for establishing the School Sport Partnership and School Games Organiser networks in England, working with various government departments and Sport England. Since joining the FA, Louise has pioneered the Women’s and Girls grassroots strategy, with a vision to transform the game for girls in schools and clubs by 2024. She was responsible for the Doubling Participation achievement within the FAs Gameplan for Growth strategy, which included the mass scale national programme ‘Wildcats’ that won a UEFA Award. With a background in high performance sport, Louise represented England at U18, U21 and Senior levels in netball, touring New Zealand and Fiji for the World Youth Cup.

John Hudson

John is Director of Corporate Social Responsibility at the PFA and his role highlights the positive impact and pivotal role of PFA members in support of Community, Education, and Charitable work.

John is a former professional footballer having played for Oldham Athletic, Rochdale and Kramfors (Sweden) during the 1980s.  After retiring he spent seven years in Leisure Management for the Greater Manchester Police and a further eight years as the Northwest Regional Director for the National Football in the Community Programme working closely with Chief Executives at Premier League and Football League Clubs.

Nick Perchard

Nick is Head of Community Development, at The Premier League and is responsible for the delivery of the Premier League’s community strategy, which aims to use the inspiration of the Premier League and professional clubs to; help young people realise their potential, inspire ambition in communities and schools, support young people to improve their skills on and off the sports field, and invest in facilities and create opportunities in high-need areas. In 2016 Nick was appointed as a Trustee of the National League Trust as the Premier League’s representative.

Before joining the Premier League, Nick was CEO of Hertfordshire FA (2009-2014), and County Development Manager at Essex FA (2006-2009) where he also sat on the Board of the County Sports Partnership. His early career was spent at Watford FC’s Community Sports and Education Trust and QPR FC in the Community.

Andy Williamson

Andy Williamson OBE’s career at EFL began in 1971, when at the age of 17, he joined the Player Administration Department. The Yorkshireman went on to serve virtually every department within the organisation.

Williamson, who retired at the end of the 15/16 season, was awarded the prestigious Contribution to League Football Award at the EFL Awards in 2016 for 45 years of unbroken service to the EFL and its clubs.

He played a key role in the formation of League Football Education (LFE) and is a current Trustee of the organisation. During his career he has been personally involved in many of EFL’s defining moments including the introduction of three points for a win (1981), the League’s first title sponsorship (1983) and the introduction of the Play-Offs (1986) – the finals of which moved to Wembley in 1990 at his personal instigation. In 2012, he was awarded the OBE in recognition of his outstanding contribution to football.

Debbie Jevans CBE 

Debbie, Jevans has been a leading figure in sports management and administration for over 30 years. She was the first female to be appointed as the Director of Sport for an Olympic Games. She is currently also on the Board of Sport England and a Director of the All England Tennis Club.

Carol Shanahan OBE

Carol Shanahan OBE is Chair of Synectics Solutions and Port Vale FC. Carol started her Career in the IT industry at the tender age of 17 as a main-frame computer operator. In September 2015, Carol was appointed Managing Director of Synectics where she acted as the fulcrum from which the entire business changed, adapted, innovated, and delivered organisational growth and in January 2020 Carol was promoted to the position of Chair.

In 2018, building on her work to tackle food poverty among school children in Stoke-on-Trent, Carol launched the Hubb Foundation which aims to provide fun and engaging activities for youngsters, as well as nutritious meals, in a safe environment during school holiday periods.

In May of 2019 Carol took the reins as Chair of Port Vale FC, following her family’s acquisition of the League Two club. Carol has been the driving force behind the Vale’s resurgence on and off the field and helped to build the club’s reputation with its supporters and nationally within the industry. When the first Covid-19 pandemic lockdown occurred in March 202o Carol oversaw the creation of the Port Vale Community Hub which brought together club staff, the Hubb Foundation, Synectics Solutions, Summit Hospitality, the Port Vale Foundation, volunteers and local businesses. To date it has delivered more than 170,000 meals to families in need across Stoke-on-Trent.

In the Queen’s Birthday Honours 2020 Carol, aged 62, was awarded an OBE for services to the communities of Stoke-on-Trent.

Charlotte Hill 

Charlotte Hill became the Chief Executive of Step Up To Serve, the organisation that coordinates the #iwill campaign, in April 2014. From November 2010 to April 2014, she was the Chief Executive of UK Youth, having become CEO during the charity’s centenary celebrations. Before that Charlotte was Advocacy and Communications Manager at the charity for 18 months.

After studying Political Science & Philosophy at Birmingham University and working part time for Richard Burden MP during her studies, Charlotte started her career working in Parliament for Rt. Hon. Harriet Harman QC MP in a number of roles. After five years with Harriet Harman, Charlotte moved to the National Society for the Prevention of Cruelty to Children (NSPCC) as their Parliamentary Advisor.

After the NSPCC, Charlotte moved to Australia and worked for a Government Relations & Communications Consultancy and for a children’s charity in Sydney. She then worked in Cambodia on her way back to the UK, teaching English in an orphanage. She joined UK Youth in April 2009.

Alongside her Trustee role at EFL Trust, Charlotte is an RSA Fellow and a member of the Management Committee of Westminster House Youth Club in her local area. In 2012 Charlotte received the award of “Rising CEO Star” at The Charity Times Awards.

Robbie Drye 

Robbie is Head of Financial Planning and Analysis at London Marathon Group after over 4 years as Deputy Head of Financial Management at Great Ormond Street Hospital for Children. He trained as a Chartered Accountant at Ernst & Young in London.

Robbie trained as a Chartered Accountant at Ernst & Young in London, primarily working with businesses that were in financial distress, both in the UK and internationally, to resolve their situation.

Roger Davidson (Independent Director)

Roger Davidson is Director of Strategy and Transformation for the London Ambulance Service.

Roger joined the Ambulance Service in 2022 Service from NHS England, where was Director of System Partnerships, working to join up health and care and improve population health through development of integrated care systems (ICSs) across England. Roger has played a national leadership role in the development of the 42 ICSs, which now cover the whole of England and are set to be put on a statutory footing next year.

Since the start of 2016, he has worked with health and care leaders across the country on system transformation strategy and policy, system leadership development, clinical and professional leadership, local government and voluntary sector partnerships, public involvement, communications and stakeholder relationships.

Prior to this, Roger was Director of Communications and Head of Media and Public Affairs at NHS England. In 2013, he helped to establish the newly-independent organisation and then to set a new strategic direction for the NHS focussed on integrated care through the NHS Five Year Forward View.

Earlier in his career, Roger also held senior communications and public affairs roles at organisations including the NHS Confederation, the Care Quality Commission and the Confederation of British Industry.

Uma Cresswell (Independent Director)

Uma is a Non-Executive Director serving on a number of boards both in the private and third sector, whilst running her own international HR consulting business. Uma spent over 25 years in senior HR roles across Europe, the Middle East, North America, Asia and Australasia and has a wealth of directly relevant cross-cultural practitioner experience having worked with executives and professionals managing multiple business lines at ANZ Banking Group Limited, AXA Rosenberg, Deutsche Bank, Cable & Wireless and NatWest.

Currently serving as Chair and President of City Women Network, Uma is passionate about developing talent and in particular, supporting women of colour.  City Women Network is one of the longest established independent organisations for professional and business women in the UK, committed to furthering the professional and personal development of female talent in business.

Uma is CIPD accredited, an NLP Practitioner and Strengthscope coach, with expertise in inclusive leadership, cultural sensitivity, strategy, change and transformation. Away from the world of work, Uma has a teenage daughter and a gorgeous Cavapoo. She is also a season ticket holder at Leicester City Football club and is fluent in Hindi and Gujarati.