The EFL Trust seeks to ensure 30% male/female diversity in its Board of Trustees, as well as in its staff. Consideration will always be given to ways in which groups that are under-represented on the board and wider staff establishment might be reached and encouraged to apply.
Whenever a trustee departs, a skills and diversity audit of the Board will be done. The skills, experience and diversity required for the new position will determine the approach to the open recruitment process.
This will identify the most appropriate sources for advertisement, this will include appropriate social media forums. In particular preference will be given to advertisement in locations that will increase the likelihood of diversity of applicants.
In 2020 we will develop an Equality and Inclusion action plan which will be monitored by our Board. The plan will contain SMART actions assigned to key staff that will ensure a best practice approach to achieving diversity across all areas of our business.
The EFL Trust Board of Directors is responsible for providing the organisation’s strategic direction and supporting the Senior Management Team.
John Nixon (Chair)
John Nixon is Director of External Affairs at Carlisle United Football Club, EFL representative on the FA Council, Chair of the FA Cups Committee, England Ambassador and Chair of the EFL Trust.
He has been a football fan of Carlisle United since he can remember and he joined the board at the club in 2003, became Managing Director in 2006 and took a major shareholding in 2008.
Dedicated to his home city and the County of Cumbria, John is chair of the Cathedral Development Trust, the Finance Committee and the Fundraising Group. He is also director of a local company producing cotton and polyester products and bespoke environmental solutions.
Outside of work he is a keen follower of Formula 1 and a dedicated grandparent to four grandchildren.
Appointed as Chief Executive of the EFL in January 2021, Trevor Birch has held several prominent roles within football, including Chief Executive at Chelsea, Everton, Leeds United, Sheffield United and Derby County, as well as Chair of Swansea City and most recently, Director of Football Operations at Tottenham Hotspur.
A former professional footballer, Birch started out as an apprentice at Liverpool, aged 16, before going on to represent Shrewsbury Town and Chester as a player. Following retirement from the professional game, he gained a first-class degree in Accountancy before qualifying as a chartered accountant with Ernst & Young.
In 2002, he was appointed Chief Executive of Chelsea, where he led the £180million sale to Roman Abramovich in 2003, before going on to be Chief Executive at Leeds United, Everton, Sheffield United and Derby County.
Louise is the new Head of Development at the Football Association (FA) and joined the organisation in November 2017 as Head of Womens Development. Prior to taking up her role at the FA she was Director of Strategic Networks at the Youth Sport Trust, overseeing the work of multiple teams, including Physical Education; Sport and Development. Louise served the charity for 17 years and was responsible for establishing the School Sport Partnership and School Games Organiser networks in England, working with various government departments and Sport England. Since joining the FA, Louise has pioneered the Womens and Girls grassroots strategy, with a vision to transform the game for girls in schools and clubs by 2024. She was responsible for the Doubling Participation achievement within the FAs Gameplan for Growth strategy, which included the mass scale national programme ‘Wildcats’ that won a UEFA Award. With a background in high performance sport, Louise represented England at U18, U21 and Senior levels in netball, touring New Zealand and Fiji for the World Youth Cup.
John is Director of Corporate Social Responsibility at the PFA and his role highlights the positive impact and pivotal role of PFA members in support of Community, Education, and Charitable work.
John is a former professional footballer having played for Oldham Athletic, Rochdale and Kramfors (Sweden) during the 1980s. After retiring he spent seven years in Leisure Management for the Greater Manchester Police and a further eight years as the Northwest Regional Director for the National Football in the Community Programme working closely with Chief Executives at Premier League and Football League Clubs.
Nick isHead of Community Development, at The Premier League and is responsible for the delivery of the Premier League’s community strategy, which aims to use the inspiration of the Premier League and professional clubs to; help young people realise their potential, inspire ambition in communities and schools, support young people to improve their skills on and off the sports field, and invest in facilities and create opportunities in high-need areas. In 2016 Nick was appointed as a Trustee of the National League Trust as the Premier League’s representative.
Before joining the Premier League Nick was CEO of Hertfordshire FA (2009-2014), and County Development Manager at Essex FA (2006-2009) where he also sat on the Board of the County Sports Partnership. His early career was spent at Watford FC’s Community Sports and Education Trust and QPR FC in the Community.
Andy Williamson OBE’s career at EFL began in 1971, when at the age of 17, he joined the Player Administration Department. The Yorkshireman went on to serve virtually every department within the organisation.
Williamson, who retired at the end of the 15/16 season, was awarded the prestigious Contribution to League Football Award at the EFL Awards in 2016 for 45 years of unbroken service to the EFL and its clubs.
He played a key role in the formation of League Football Education (LFE) and is a current Trustee of the organisation. During his career he has been personally involved in many of EFL’s defining moments including the introduction of three points for a win (1981), the League’s first title sponsorship (1983) and the introduction of the Play-Offs (1986) – the finals of which moved to Wembley in 1990 at his personal instigation. In 2012, he was awarded the OBE in recognition of his outstanding contribution to football.
Debbie Jevans CBE
Debbie, Jevans has been a leading figure in sports management and administration for over 30 years. She was the first female to be appointed as the Director of Sport for an Olympic Games. She is currently also on the Board of Sport England and a Director of the All England Tennis Club.
Donald Kerr has been the Vice Chairman of Brentford Football Club since 2013. Donald first made his name as a Planning Director at advertising pioneers, JWT, and in recent years the long-term Brentford supporter has played an ever increasing role behind the scenes at Griffin Park. Firstly, as a hard working Director of Bees United (BU) before being nominated by BU as its second supporter-elected director on the board of Brentford FC nine years ago, which then led to his appointment as Vice Chairman of the club. Donald is also Vice Chairman of the Brentford Football Club Community Sports Trust.
Since joining EFL Trust as a Trustee, Donald’s background in marketing has been instrumental to support the growth and direction.
Charlotte Hill (Senior Independent Director)
Charlotte Hill became the Chief Executive of Step Up To Serve, the organisation that coordinates the #iwill campaign, in April 2014. From November 2010 to April 2014 she was the Chief Executive of UK Youth, having become CEO during the charities centenary celebrations. Before that Charlotte was Advocacy and Communications Manager at the charity for 18 months.
After studying Political Science & Philosophy at Birmingham University and working part time for Richard Burden MP during her studies, Charlotte started her career working in Parliament for Rt. Hon. Harriet Harman QC MP in a number of roles. After five years with Harriet Harman, Charlotte moved to the National Society for the Prevention of Cruelty to Children (NSPCC) as their Parliamentary Advisor.
After the NSPCC, Charlotte moved to Australia and worked for a Government Relations & Communications Consultancy and for a children’s charity in Sydney. She then worked in Cambodia on her way back to the UK, teaching English in an orphanage. She joined UK Youth in April 2009.
Alongside her Trustee role at EFL Trust, Charlotte is an RSA Fellow and a member of the Management Committee of Westminster House Youth Club in her local area. In 2012 Charlotte received the award of “Rising CEO Star” at The Charity Times Awards.
Robbie Drye (Independent Director)
Robbie trained as a Chartered Accountant at Ernst & Young in London, primarily working with businesses that were in financial distress, both in the UK and internationally, to resolve their situation.
Roger Davidson (Independent Director)
Roger is NHS England’s Director of Engagement and Communications for Health System Transformation. He helps lead the drive to ensure the health and care system adapts to meet the population’s changing needs by integrating care.