The Power of Football to get even more kids moving!

EFL Trust launches the third year of the +Sport Move and Learn Project, in partnership with Ferrero and local EFL Clubs.

Ferrero, EFL Trust and its network of 22 Club Trusts which include Sheffield United FC and Derby County are today announcing that they are embarking on the third year of their partnership to get even more children moving through a primary schools programme that uses the power of football to encourage children to take part in physical activity, while helping them to understand the importance of a balanced diet and an active lifestyle.

The +Sport Move and Learn Project is part of Ferrero’s global Kinder + Sport initiative designed to encourage active lifestyles in children across the world that has already reached over 15 million children. To date, the programme has been delivered locally by football club trusts in 776 schools, with 43,577 children impacted. To build on this success, this year 615 schools and approximately 37,000 children will be reached.

Over the course of six weeks, children from Year 5 classes spend 45 minutes in the classroom learning about the body, nutrition and the importance of exercise, through participating in interactive activities. The second half of the 90 minute session is dedicated to playing football, dodgeball or handball, with two weeks spent on each sport.

Anthony Jones, Ashgate Primary School, Derby has said “The Kinder + Sport Move and Learn project has had huge benefits to our school and pupils, educating them on nutrition and an active lifestyle. It’s great that the kids have enjoyed the physical activity which is so important at that age, and the variety of activities such as dodgeball. Look forward to more in the future!”

Football Players are key to the delivery of the Kinder + Sport Move and Learn Programme, offering a unique way of engaging children and delivering key messages. Sheffield United Community Foundation Health Ambassador, England U21s and Blades goalkeeper George Long, is a huge supporter of the Kinder + Sport Move and Learn Project, saying “It’s vital that we educate children from a young age on a healthy diet and encourage an active lifestyle. The Kinder +Sport Move and Learn Programme is a really fun and interactive project engaging thousands of children each year. I’m extremely proud to be able to support such an important programme”.


A spokesperson from Ferrero said: “Since launching Kinder + Sport in the UK two years ago, we have moved over 100,000 children as a result. Active children are more likely to grow into active adults, so we are passionate about inspiring future generations in communities across the UK to get active and live well. The EFL Trust is the perfect partner; football clubs are at the heart of their communities and engage and inspire people from all generations – and this is exactly what we want to do with Kinder + Sport in the UK.”


Mike Evans, Director of Operations at the EFL Trust said: “We’ve been working with Ferrero for three years now and seeing the programme go from strength to strength is incredible. The power of sport and the club badge allows our network of community trusts to deliver key messages, such as tackling obesity, to reach out to the wider community. This investment in helping to get future generations living well is invaluable and we look forward to continuing to work with Ferrero and our own network.

Students Start their Degree with Football Clubs

Did you know you can study for a degree with a football club?

Ovuniversitysouthwaleser 100 students have just start their degree course with Football Clubs around the country.

The Foundation Degree in Community Football Coaching and Development has been designed in conjunction with the University of South Wales and the EFL Trust in order to identify the type of skills and qualities that are required to work within professional football clubs community departments or national governing bodies in areas of growth such as social inclusion, community coaching and football development.

The Student are based predominantly within their own football club with a minimum of five days per year at the USW Sport Park, our £3.7m state-of-the-art coaching and performance development centre.  Take at look at some of this years student at the induction day


Clean Sweep for Wigan Athletic Community Trust

Wigan Athletic Community Trust took home all of the spoils at the recent USW Foundation Degree in Football Coaching & Development awards evening. Along with the big awards, the outstanding students from each club involved in the foundation degree were awarded for their hard work, as the programme celebrated another successful year.

As well as being named Club of the Year for the second year in a row, two members of the Community Trust’s teams were highlighted for their individual work on the course; Chris Baxter as Student of the Year and Adam Sherratt as Club Mentor of the Year.


Six coaches from Wigan Athletic Community Trust have spent the last twelve months studying year one of their degree, with nine completing their second year and one completing his third, whilst they all also worked and volunteered as sports coaches for the Community Trust.

Tom Flower, Head of Community at Wigan Athletic Community Trust said: “We are extremely proud of the hard work that everyone involved with the University of South Wales degree has put in this year and to be acknowledged by receiving these three awards highlights their achievements.”

“Not only have the coaches successfully completed year one of their degree, they have all continued to deliver high quality coaching throughout the year across a number of our projects.”

Adam Sherratt, Education Officer for the Trust, said: “When we won Club of the Year last year, I said that we wanted to continue the good work with our second set of students; to receive three awards is a real credit to the effort put in by everyone involved with the course.”

Jay Probert, course leader for the foundation degree at USW added: “We have been really impressed again with how the students have performed on this programme all across the country, with Wigan Athletic again setting the standards in how they support their students to achieve in their academic studies and also in their work based learning”

The foundation degree is delivered by the University of South Wales in partnership with EFL Trust, with students combing their Higher Education with work placements at 32 EFL clubs.

To find out more about the University of South Wales foundation degree, please click here.

Congratulations to the following students, who won student of the year on the night for their respective clubs:
Liam Yates – Blackpool FC
Dumisani Madhlazi – Brentford FC
Emily Stephens – Bristol City FC
Jimi Brock – Bristol Rovers FC
Connor Richins – Burton Albion FC
Daniel Clark – Cardiff City FC
Georgia Smethurst – Carlisle United FC
Aaron Lowe – Cheltenham Town FC
Christopher Hill – Crewe Alexandra FC
Niall O’Grady – Derby County FC
Brian Noble – Grimsby Town FC
Joseph McCann – Liverpool FC
Ieuan Baldwin – Newport County FC
Billy Warburton – Nottingham Forest FC
Luke Clarke – Portsmouth FC
Luke Prior – Portsmouth FC
Josh Tomlinson – Preston North End FC
James Payne – Rotherham United FC
Zach Meadows – Scunthorpe United FC
Jordan Wildey – Sheffield United FC
Josh Blunkett – Sheffield Wednesday FC
Ryan Lockley – Shrewsbury Town FC
Josh Harkness – Southampton FC
Tyler Maloney – Southend United FC
Christopher Baxter – Wigan Athletic FC
Jack Bowser – Wolverhampton Wanderers FC


Doncaster Legend Thrives at Foundation’s Walking Football

Prolific striker in his heyday, Laurie Sheffield notched an impressive 34 goals in just 58 games during his first of two spells at Doncaster Rovers – way back in 1965. Just last week, the 77 year old bagged himself a hat-trick in the same neck of the woods.

Laurie still gets to kick a ball about three times a week in his beloved Rovers shirt through the Walking Football programme, which was established by Club Doncaster Foundation last year.

The project is targeted at adults who are less active but still have a love and passion for football and allows both men and women to participate in the walking format of the game.

Perfect for former Rovers and Newport County AFC forward, Laurie who fittingly celebrated his return to the game at the Keepmoat Stadium on Saturday during the interval of the clash between the two sides.

“At first I thought, walking football! Is that a really a thing? But I’ve been involved for 12 months now and I’ve loved every minute.” He said. “There’s no substitute for actually being on the pitch and I can play the game I love again.”

“It releases you. When you come down here, every other problem in your life goes away.”

“For example, my wife is poorly and as much as you’ve got to get your priorities right and I’ll always look after her, sometimes we’re on each other’s backs so it’s good for both of us for me to release a bit of tension away on the pitch.”

Since its establishment, the project has completely blossomed and the initial target of 20 players has been well surpassed with 64 participants at regular sessions.

Jan Milner who been instrumental to this success explains the importance of the programme. “Walking football breaks barriers.” She said. “People often think they can’t do it but as soon as they get here they realise that actually, they are capable and it will change their life.”

“The beauty of it is that is has everything that football offers, the exercise, the competition, even down to the banter and the social aspects. It gives people the opportunity to not only re-live their footballing memories but also create new ones.”

As well as the sessions, Jan has also organised an open evening to host activities, a quiz and a ‘trip down memory lane’ on the 6th of October, which will hopefully also become a regular thing to allow an alternative to training over the winter months.

To find out more information please click here.

A Gold Medal for NCS Teens

Young people in Doncaster received an inspirational visit from a gold medal winning Paralympic hero last week.

The group of teenagers who are on the National Citizen Service programme (NCS) in Yorkshire and Humber, were visited by former Team GB Paralympic gold medal winner Liz Johnson.  Thanks to a partnership with Dame Kelly Holme Trust, over 1000 teens on NCS have been inspired and motivated by Paralympian Champions. Club Doncaster Foundation is one of the providers that deliver programme in these areas.


Liz Johnson, was one of many athletes to visit the programme this summer, delivering a workshop to over 120 teenagers from Doncaster. The former Paralympic Swimmer is one of Wales’ most successful Paralympians winning medals in Athens, Beijing and London.

The workshop delivered was fun and engaging, with a purpose to inspire and motivate young people, linking back to the goal setting. The group also took part in interactive team building activities that they found very useful when working on their social action projects. Liz also spoke to the young people about her life story and the journey she went on to becoming a Paralympic medallist.

Liz commented: “Our inspirational programmes are all about supporting young people from all backgrounds to work together, take on new challenges and make a difference. The young people on NCS made fantastic progress in such a short space of time. I can’t wait to hear about how the attitudes and skills they’ve developed impact positively on the success of their social action projects.”

The workshop delivered on behalf of Dame Kelly Holmes Trust have been inspirational to young people.

Jodi Parkinson, who took part in the workshop in Doncaster said: “I really enjoyed the team building activities with Liz and Dam Kelly Holmes Trust, it was amazing to see everyone try and do different things and really push themselves. The workshop has been great and it was very inspirational to meet someone who has achieved so much!”

For more information about the programme please visit

Little Kickers Returns to Accrington

Accrington Stanley are giving boys and girls aged 2-4 their first taste of football, and helping them build the foundations of a healthy lifestyle.

After a long summer off, the beginning of the school year sees the return of the popular Little Kickers. The sessions at Accrington Academy present a fantastic opportunity for 2-4 year old girls and boys to get their first taste of football, as well as providing a well-rounded start in their physical, social and educational development. This ensures that children are learning to build the foundation of a healthy lifestyle and are beginning a lifelong relationship with sport and physical activity.

The sessions also use football as a means to achieve the following:
•Improve body awareness, mobility and fitness.
•Improve balance and coordination.
•Develop initial literacy and numeracy skills.
•Increase self confidence.
•Build self-esteem.
•Learn to share and take turns.

Fancy the opportunity to share those first unforgettable moments with your child that sport can bring? The sessions are run in such a way that the short activities can be done at home.

Please click here or call 01254 304071 for more information or to book.



Saturday Was Made For Football

As a human race, Saturday has to be our best idea…because Saturday is match-day.

Plymouth Argyle Community Trust present some brilliant opportunities for youngsters to get involved with Saturday football.

The football fun starts with the fantastic development centre hosted by Argyle Community Trust and the super Goals Soccer facility next to Home Park.

Argyle’s sessions kick-off at 10am every Saturday for youngsters aged from 6-16 years and sessions are split into age groups, giving enthusiastic players the chance to shine among their peers. These two-hour sessions are just £5 per child.

They also have a dedicated course for the mini-footballers aged from 3-5 years, also running at Goals Soccer Centre. These run from 10.30am – 11.30am and are priced at £3.50 per child.

It is a fantastic introduction to the beautiful game and a great way to kick-off your weekend of sport before a trip to watch the Pilgrims at Home Park.

To find out more, please contact Football Development Manager Jason Chapman on 01752 562561 ext.4 or email [email protected]

We Support the European Week of Sport!

Time to be active! From 10th to 16th September the EFL and the EFL Trust will be supporting the European Week of Sport encouraging people from all over Europe to #BeActive.


The European Week of Sport (EWoS) is an initiative backed by the European Commission to promote sport and physical activity. Sport can be emotionally uplifting and contributes significantly to a sense of togetherness and wellbeing.

This year will mark the second edition of the European Week of Sport and, building on the success of the first edition, will continue generating new activities, as well as building on successful ones.

Aiming to promote sport and physical activity across Europe, the overarching theme remains #BeActive and should encourage everyone to be active during the Week but also stay active all year long, regardless of age, background, gender or ability.

With sports participation a core focus of the EFL Trust, EFL clubs up and down the country will continue their work in providing sporting opportunities for people of all ages and ability throughout European Week of Sport, and throughout the year via their own community trust schemes.

Using the power of sport to make a difference to people’s lives, each year the EFL’s 72 trusts engage with more than one million people in sports participation projects. Over 20,000 children take part in the Kids and Girls Cup competitions each year, more than 1,000 men and women over 50 took part in the EFL Trust National Walking Football Cup last year and the Female Football Development Scheme has inspired over 40,000 new players to start playing the Women and Girl’s Game.

The Association of European Professional Football Leagues (EPFL) will be supporting the 2016 EWoS campaign and as an official EWoS Partner, the European Leagues will contribute to raising awareness of the initiatives and help share the key messages that sport not only provides many health benefits but can bring people together and positively contribute to our society.

Led by the European Commission, sporting organisations are inviting sports clubs, schools, community groups and individuals to get involved and promote sporting events and activities in their communities using #BeActive.

The EFL and the EFL Trust are excited to be actively participating and supporting the European Week of Sport campaign again in 2016 and encourage all citizens to engage in a healthy and active lifestyle.

The EwoS is also supported at professional level within the EFL and 31 year old Fleetwood Town captain Nathan Pond has stated how important it is to stay active:

“I’ve always looked after my body keeping fit and it’s paid off. I only became a full time professional footballer with Fleetwood Town in 2010, despite playing from a young age. I stayed active and healthy over the years and at the age of 31 feel as fit as i’ve ever felt.

“I’ve always tried to lead by example. It’s important to look after your body all the time, especially when you’re playing sport at a high level so it’s important that we as professinal athletes support the European Week of Sport and encourage people to get active.”

Read more here.

PNE Change Name to Boost County Organ Donor Campaign

Preston North End has been temporarily renamed “Preston North Beginning” as part of Organ Donation Week. People are being urged to “Turn an End into a Beginning” by talking about organ donation and telling their family they want to be an organ donor.

pne organ donor

Lancashire’s newest football club has been revealed today – Preston North Beginning. The club is temporarily being re-named to highlight an important cause.

pne with transplant patient

Today marks the start of Organ Donation Week and the campaign is calling on people to “Turn an End into a Beginning” by talking about organ donation by encouraging people to tell their family they want to be a donor.

Andy Haythornthwaite, head of community at Preston North End, said: “We hope to inspire more people from Preston to Turn An End Into A Beginning by talking about organ donation”. At the start of this year, the Lancashire Evening Post launched its Lancashire: Giving the Gift of Life campaign with the aim of getting at least another 2,016 people to sign up as organ donors in 2016. Figures today show that 7,527 people have registered on the Organ Donor Register since the campaign began.

pne organ patient

Natalie Kerr, 34, from Adlington, near Chorley, had a double lung transplant just as she thought she was reaching the end. She said: “My transplant gave me a future with my children”.

“I had always been fine and healthy as a child, but after having my son Brandon, I began experiencing breathlessness”.

“I thought I was just unfit and maybe doing too much as after Brandon was born, I went back to university to study to become a nurse and I was always rushing around.”

“I went to the doctors quite a few times telling them that I kept getting out of breath but they told me I was fine.”
pne organ donor 2

After repeatedly going to the doctors, Natalie had a heart scan and had heart traces but was told everything was fine. It was only when she gave birth to her second child Isabelle in 2008 that she was diagnosed with a condition that had caused damage to her heart and lungs.

Natalie recalls: “I was really poorly during labour with Isabelle as I could not breathe… so doctors did tests including a heart scan and chest X-rays and diagnosed me with pulmonary hypertension”.

pne organ donor 3

“After I had Isabelle, I was told that there was no cure for this condition and that the outlook wasn’t good as most people only lived three years with it. It was heartbreaking. I had just had this little baby and I was being told I might not be here to watch her or my son grow up. It was devastating as all I have ever wanted is to be a mum and watch my children grow up.”

Natalie was put on medication to improve her quality of life and managed to stay stable for around a year.

But then she began deteriorating and struggled to be the mum she wanted to be. She was on oxygen and had to have a stairlift fitted at home. As her condition worsened, Natalie was listed for a transplant in 2011 and continued to deteriorate.

Natalie says: “You have to be at the end and have exhausted all other options before you are considered for transplant.” When Natalie went into Wythenshawe Hospital for assessment, she got hold of her medical notes and saw the words “Prognosis: Less than a year” which really shook her up. Natalie says: “Seeing these words in black and white made the enormity of my situation hit home”.

“I realised time was rapidly running out for me. I knew then that I desperately wanted a transplant as it was my only hope. However, doctors had warned me there was a real chance I might not get a transplant as there was a shortage of organs available and a lot of people died while on the waiting list”.

Natalie had to go through the heartache of making a will and planning a funeral to prepare for the worst case scenario. She turned 30 in November 2011 and as she cut her birthday cake with photos of her children on it, she realised everyone around her was crying. Natalie remembers: “I realised then that people were crying because they thought this would be the last birthday I had.”

That Christmas, Natalie became even more poorly and blacked out a few times. As a result, she was put on the priority list for a transplant. In February 2012, she received a call telling her a new pair of lungs had been found for her transplant. Natalie says: “I was so excited and was texting everyone from the ambulance telling them. “I wasn’t frightened as I had reached a stage where I was so poorly, I wanted a chance of life.” Natalie underwent the eight hour operation and in hospital, she had a photo of her two children at the end of her bed as inspiration to recover as quickly as possible and get back home to them.

Natalie says: “As soon as I was given my new lungs, I felt different and I could breathe again. It felt amazing.” It has now been four-and-a-half years since the former nurse had her transplant and she is loving being a mum to Brandon, now 14 and Isabelle, eight. Natalie says: “It is brilliant, I am alive and I can breathe. Just to be able to breathe is incredible. I’d been ill for so long and couldn’t be a mum. Now we spend quality time together and make memories, it’s all the little things in life I treasure such as being able to walk Isabelle to school and see her face when she goes in and seeing her face when she comes out and I’m there”.

“My transplant was a new beginning, a fresh start and I’m so grateful to my donor and her family. “All I know about my donor is that she was a woman in her fifties who didn’t smoke and really looked after her lungs. My transplant gave me a future with my children. What a legacy to leave – my children have their mum because of my amazing donor and her family. I would encourage other people to think about organ donation and talk to their family about it. It is such a wonderful thing. I hope my organ donor is proud that I am making the most of my life with her lungs.”

Every day across the UK, around three people who could have benefited from a transplant die because there aren’t enough donors. In Lancashire, there are around 153 people waiting for a transplant now and they need people to agree to donate for them to get the organ transplant they so desperately need. In 2015/16 13 people in Lancashire died before they received the organ they desperately needed. In 2015/16 74 people in Lancashire received a potentially lifesaving or transforming transplant There are currently 498,839 people residing in the Lancashire postcode area on the UK Organ Donor Register.

Many people believe it is just a case of signing the NHS Organ Donor Register. However, if you die in circumstances where you could become an organ donor, your family would be approached by specialist nurses and asked to support your decision to become an organ donor. Anthony Clarkson, assistant director for organ donation and nursing at NHS Blood and Transplant says: “Too many families faced with the possibility of donating a relative’s organs do not know what they wanted and find themselves having to make the decision on their behalf. This makes what is already an emotional and difficult time even harder. It is therefore vital you tell your family about your organ donor decision to make it easier for them to support what you want. Many donor families say that donation helps with their grief and they feel enormous pride at knowing their relative went on to save lives after they died giving others the chance of a new beginning.”

During Organ Donation Week, hospitals, health teams, charities and supporters and their families will be highlighting the need for people to talk about organ donation and share their decision with their family. Start a conversation today and held turn an end into a beginning. Visit or call 0300 123 23 23. Share your decision with your family using hashtag #YesIDonate To register as an organ donor through the Lancashire Evening Post’s campaign, visit:

Players Surprise Young Fans in Accrington!

Children who have been attending holiday Soccer School and Activity Club at Accrington Stanley Community Trust got a surprise this week as the entire first team squad visited them.

Players had a go at Accrington’s inflatable target before the children got the chance to ask them questions about what its like to be a footballer. They then got the opportunity to get their pictures taken with the players!

Acc stanley player appearences 1

Stanley striker and last seasons leading goalscorer Billy Kee explained ‘its great for us as players to get involved in the local community and get the youngsters excited about Accrington Stanley! Some of the kids showed off their skills to us and I’m sure there is some future stars to look out for!’

The community trusts head of sport Lee Walsh said ‘visits like this are so exciting for the children who love to meet the players and interact with them. We work hard to make Accrington Stanley more visible in the community and visits like this are a great way of doing so, hopefully some of the young children will be inspired by today’s visit’

Acc stanley player appearences 2

Holiday courses have been running through out the summer holidays and will do so again during the October Half term. Places can be booked in advance by clicking here or call 01254 304071 for more info.