EFL Trust launches the third year of the +Sport Move and Learn Project, in partnership with Ferrero and local EFL Clubs.
Ferrero, EFL Trust and its network of 22 Club Trusts which include Sheffield United FC and Derby County are today announcing that they are embarking on the third year of their partnership to get even more children moving through a primary schools programme that uses the power of football to encourage children to take part in physical activity, while helping them to understand the importance of a balanced diet and an active lifestyle.
The +Sport Move and Learn Project is part of Ferrero’s global Kinder + Sport initiative designed to encourage active lifestyles in children across the world that has already reached over 15 million children. To date, the programme has been delivered locally by football club trusts in 776 schools, with 43,577 children impacted. To build on this success, this year 615 schools and approximately 37,000 children will be reached.
Over the course of six weeks, children from Year 5 classes spend 45 minutes in the classroom learning about the body, nutrition and the importance of exercise, through participating in interactive activities. The second half of the 90 minute session is dedicated to playing football, dodgeball or handball, with two weeks spent on each sport.
Anthony Jones, Ashgate Primary School, Derby has said “The Kinder + Sport Move and Learn project has had huge benefits to our school and pupils, educating them on nutrition and an active lifestyle. It’s great that the kids have enjoyed the physical activity which is so important at that age, and the variety of activities such as dodgeball. Look forward to more in the future!”
Football Players are key to the delivery of the Kinder + Sport Move and Learn Programme, offering a unique way of engaging children and delivering key messages. Sheffield United Community Foundation Health Ambassador, England U21s and Blades goalkeeper George Long, is a huge supporter of the Kinder + Sport Move and Learn Project, saying “It’s vital that we educate children from a young age on a healthy diet and encourage an active lifestyle. The Kinder +Sport Move and Learn Programme is a really fun and interactive project engaging thousands of children each year. I’m extremely proud to be able to support such an important programme”.
A spokesperson from Ferrero said: “Since launching Kinder + Sport in the UK two years ago, we have moved over 100,000 children as a result. Active children are more likely to grow into active adults, so we are passionate about inspiring future generations in communities across the UK to get active and live well. The EFL Trust is the perfect partner; football clubs are at the heart of their communities and engage and inspire people from all generations – and this is exactly what we want to do with Kinder + Sport in the UK.”
Mike Evans, Director of Operations at the EFL Trust said: “We’ve been working with Ferrero for three years now and seeing the programme go from strength to strength is incredible. The power of sport and the club badge allows our network of community trusts to deliver key messages, such as tackling obesity, to reach out to the wider community. This investment in helping to get future generations living well is invaluable and we look forward to continuing to work with Ferrero and our own network.