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Proud to deliver Joy of moving programme in milestone year

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The EFL Trust is proud to celebrate 10 years of delivery across England and Wales of the Ferrero social responsibility programme, Joy of moving, with its network of Club Community Organisations (CCOs).

As the impactful programme enters its milestone 10th year, Joy of moving has inspired over 550,000 children to get moving through play and delivered over 2.5 million hours of learning in hundreds of schools.

With more than 70,000 children set to benefit from the programme this academic year via 27 CCOs, Joy of moving is based on a unique methodology, developed by Ferrero alongside independent experts.

Joy of moving encourages children to get active using play as the foundation, whilst helping them to develop key skills, such as motor coordination, creativity, and social skills.

In the UK, the unbranded Joy of moving programme consists of two elements: the Move & Learn project and the Joy of moving Festivals, delivered in schools.

Charlie Cayton, Director of Corporate Affairs and Communications at Ferrero UK, said: “We are incredibly proud to be celebrating ten years of our Joy of moving social responsibility programme.

“The programme, delivered by our amazing partner and their fantastic Club Community Organisations, inspires children to get moving while playing and having fun.

“We know that this approach is key to get children engaged and I’m delighted to be able to say that together we have been able to reach over half a million children since our initiative began.

“Joy of moving has gone from strength to strength over the past decade and we’re excited for the programme to continue its success as we look ahead to the future.”

Adrian Bradley, Head of Healthier Communities at the EFL Trust added: “More than half (53 per cent) of children do not meet the Chief Medical Officer guidelines of taking part in sport and physical activity for at least 60 minutes every day, according to Sport England findings*.

“Our Club Community Organisations (CCOs) are at the heart of their communities and have been integral in the development and delivery of the Joy of moving programme designed to inspire active lifestyles in children, teaching children how to enjoy moving through play, and to help them develop positive habits for adulthood.”

To learn more about the Joy of moving programme visit www.efltrust.com/joyofmoving

Impactful Community Work Celebrated at EFL Trust Conference 2023

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EFL Club Community Organisations attended the annual EFL Trust Conference this week to celebrate and further develop the impact they have in their communities across England and Wales.

EFL Chair Rick Parry and EFL Trust Chair Liam Scully addressed the Conference along with EFL CEO Trevor Birch and newly appointed Director of Community, Debbie Cook, who will take position in February 2024 to lead the EFL Trust.

At the Conference, the EFL Trust was announced as a strategic partner of Sport England to help people across communities move more and enjoy the benefits of an active lifestyle. Sport England’s Executive Director of Partnerships, Phil Smith, took to the stage setting out the scale of the challenge faced as a nation to increase activity rates among the sections of communities least likely to be active.

The EFL Trust will receive long-term National Lottery funding from Sport England and has committed to influence positive change and drive improvements across the network and beyond. This forms part of Sport England’s approach to long-term partnerships with organisations aligned to the Uniting the Movement strategy.

The conference also welcomed key commercial partners, Kellogg’s and Sky Bet, outlining opportunities to support Club communities over the coming years.

 

 

Business Development Director, Andy Snell shared a range of updates including news that the Trust is now a member of the European Football for Development Network (EFDN), an organisation dedicated to strengthening the social impact of football across Europe.

The annual event culminated in a series of workshops for Clubs and CCOs addressing key areas that impact the impressive community work across our 72 Clubs in the Community.

Liam Scully said: “The annual EFL Trust Conference is a fantastic opportunity to celebrate the impactful community work across the network and an ideal occasion to bring all the Clubs and Community Organisations together to build stronger, healthier and more cohesive communities.”