New EFL Community Director Appointed To Lead EFL Trust

Debbie Cook has been appointed as the EFL’s new Director of Community and will be responsible for overseeing the management of the EFL’s charitable arm, the EFL Trust.

Having worked in local government for 22 years, Cook brings a wealth of leadership experience, previously holding CEO positions at a national health charity and YMCA Humber respectively, before joining Grimsby Town as CEO in June 2021.

Announced at the EFL Trust’s annual conference today (29th November), Cook will also join the League’s Executive Leadership team to further strengthen the EFL and EFL Trust, building on the annual £865m social value contribution that the League’s 72 Clubs make in towns and cities across England and Wales each year.

Trevor Birch, CEO of the EFL, said: “I’m thrilled to welcome Debbie to the EFL, bringing with her a wealth of expertise and leadership skills across the sports and charity sectors. I have no doubt that Debbie will make a significant contribution to the League’s Executive team while overseeing operations of the EFL Trust.”

Liam Scully, Chair of the EFL Trust, added: “On behalf of the EFL Trust Board, we’d like to thank our senior team for their unwavering commitment and achievements in managing the charity over what’s been an uncertain 10 months for the EFL Trust. We welcome Debbie to the role and look forward to building on the foundations that have been provided by the network’s outstanding work in recent years.”

Debbie said: “EFL Clubs make a huge impact on communities on a scale which is unprecedented in this country and I’m excited to be joining the EFL as we seek to build on the amazing work that goes on day in, day out.

“It’s been a privilege to witness at Grimsby Town Football Club just how much a club can represent a community and impact the lives of so many people.

“The lessons I have learned during my wonderful period at the club will inform much of my work and I am excited to take on this new challenge.”