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EFL Clubs and their Community Organisations to deliver nationwide Kellogg’s Football Camps

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This summer, the EFL, EFL Trust and their network Club Community Organisations have partnered with Kellogg’s to launch the Kellogg’s Football Camps.   

While Club Community Organisations have supported their local communities with holiday camps for many years, this year – teaming up with one of the UK’s most popular cereal brands, Kellogg’s – will make the summer holiday camps bigger and more exciting than ever.

Alongside football powerhouses Manchester City, Rangers and Celtic, the football camps for girls and boys aged 5-15 years will reach from Grimsby to Glasgow, and Plymouth to Peterborough, supporting parents in keeping their kids active and entertained across the nation during the school summer holidays.

Kellogg’s is giving away 30,000 free places for the camps before they kick off.

Legends of the game came together to launch Kellogg’s Football Camps at Birmingham City’s stadium, St. Andrews at Knighthead Park, with Jermaine Beckford and Michael Dawson, as well as children from local schools taking to the pitch to celebrate the launch.

“For me, football camps during school breaks were where I had the most fun, kicking the football around with your mates.

“The EFL has such an advantage being part of so many different communities up and down the country, and to have Kellogg’s on board this summer to give so many kids the same opportunity I had when I was younger is really exciting.”

Michael Dawson, former Hull City and England defender

“One of the many strengths of the EFL is that we can provide football camps for children at the heart of communities up and down the country.

“The EFL and our Clubs are excited to join Kellogg’s to continue not only creating stronger, healthier and more active communities, but also provide environments where children can forge long-lasting friendships through football.”

Debbie Cook, EFL Director of Community

“Most families will be within 15 miles of a Kellogg’s Football Camp, giving children up and down Britain an opportunity to get active this summer. Run by FA qualified coaches, the camps aim to be fun and to give girls and boys the opportunity to get onto the pitch and follow in the footsteps of their footballing heroes.”

Chris Silcock, Managing Director of Kellanova (the company that owns Kellogg’s)

Kellogg’s Football Camps sessions will take place throughout June and September. To claim a day parents can buy a promotional pack in-store, and sign their kids up at www.kelloggsfc.com

**18+. GB only. 2,500 camp places released weekly during 01/04/24 – 24/06/24. Purchase promo pack by 24/06/24 and claim by 16/08/24. Kellogg’s Football Camps session times and dates vary club to club. Visit kelloggsfc.com to claim camp space. Max 2 claims per household. Retain receipt. For further T&Cs, see promo packs and visit www.kelloggsfc.com

Impactful Community Work Celebrated at EFL Trust Conference 2023

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EFL Club Community Organisations attended the annual EFL Trust Conference this week to celebrate and further develop the impact they have in their communities across England and Wales.

EFL Chair Rick Parry and EFL Trust Chair Liam Scully addressed the Conference along with EFL CEO Trevor Birch and newly appointed Director of Community, Debbie Cook, who will take position in February 2024 to lead the EFL Trust.

At the Conference, the EFL Trust was announced as a strategic partner of Sport England to help people across communities move more and enjoy the benefits of an active lifestyle. Sport England’s Executive Director of Partnerships, Phil Smith, took to the stage setting out the scale of the challenge faced as a nation to increase activity rates among the sections of communities least likely to be active.

The EFL Trust will receive long-term National Lottery funding from Sport England and has committed to influence positive change and drive improvements across the network and beyond. This forms part of Sport England’s approach to long-term partnerships with organisations aligned to the Uniting the Movement strategy.

The conference also welcomed key commercial partners, Kellogg’s and Sky Bet, outlining opportunities to support Club communities over the coming years.

 

 

Business Development Director, Andy Snell shared a range of updates including news that the Trust is now a member of the European Football for Development Network (EFDN), an organisation dedicated to strengthening the social impact of football across Europe.

The annual event culminated in a series of workshops for Clubs and CCOs addressing key areas that impact the impressive community work across our 72 Clubs in the Community.

Liam Scully said: “The annual EFL Trust Conference is a fantastic opportunity to celebrate the impactful community work across the network and an ideal occasion to bring all the Clubs and Community Organisations together to build stronger, healthier and more cohesive communities.”

New EFL Community Director Appointed To Lead EFL Trust

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Debbie Cook has been appointed as the EFL’s new Director of Community and will be responsible for overseeing the management of the EFL’s charitable arm, the EFL Trust.

Having worked in local government for 22 years, Cook brings a wealth of leadership experience, previously holding CEO positions at a national health charity and YMCA Humber respectively, before joining Grimsby Town as CEO in June 2021.

Announced at the EFL Trust’s annual conference today (29th November), Cook will also join the League’s Executive Leadership team to further strengthen the EFL and EFL Trust, building on the annual £865m social value contribution that the League’s 72 Clubs make in towns and cities across England and Wales each year.

Trevor Birch, CEO of the EFL, said: “I’m thrilled to welcome Debbie to the EFL, bringing with her a wealth of expertise and leadership skills across the sports and charity sectors. I have no doubt that Debbie will make a significant contribution to the League’s Executive team while overseeing operations of the EFL Trust.”

Liam Scully, Chair of the EFL Trust, added: “On behalf of the EFL Trust Board, we’d like to thank our senior team for their unwavering commitment and achievements in managing the charity over what’s been an uncertain 10 months for the EFL Trust. We welcome Debbie to the role and look forward to building on the foundations that have been provided by the network’s outstanding work in recent years.”

Debbie said: “EFL Clubs make a huge impact on communities on a scale which is unprecedented in this country and I’m excited to be joining the EFL as we seek to build on the amazing work that goes on day in, day out.

“It’s been a privilege to witness at Grimsby Town Football Club just how much a club can represent a community and impact the lives of so many people.

“The lessons I have learned during my wonderful period at the club will inform much of my work and I am excited to take on this new challenge.”