The Joy of Moving programme
The Joy of Moving Programme, an unbranded CSR project delivered in partnership with Ferrero UK locally by 26 EFL Club Community Trusts, engages thousands of children across the country every year. Since the introduction of the programme over 310,000 children have taken part and become more active.
According to research only 30% of boys and 25% of girls aged 5-7 meet the recommended quota of exercise each day. Such inactivity levels are leading to a variety of issues affecting both physical and mental health.
The Joy of Moving programme is designed to help children develop their physical, cognitive and social skills in a fun and educational way. This is done through two national projects, Move & Learn programme and the Joy of Moving Festivals that engage 70,000 children nationwide each year.
A spokesperson from Ferrero said: “Our partnership with the EFL Trust and all our member clubs has gone from strength to strength in recent years, and we are proud that together we have inspired thousands of children to discover new ways to enjoy a healthy and active lifestyle.
‘’The EFL Trust is the perfect partner; football clubs are at the heart of their communities and engage and inspire people from all generations – and this is exactly what we want to do with Joy of Moving in the UK.“
Cllr Helen Godwin, Cabinet Member for Women, Children and Families in Bristol, said: “It’s a massive resource for the city really. To have Bristol Rovers staff come in and and for the kids to see the badge and the tracksuits, it has a massive influence on them.”
Move and Learn
The Move and Learn Programme is a national school-based educational programme for children aged between 9-10 that has been developed by the EFL Trust and Ferrero UK.
By combining six weeks of practical sporting sessions with classroom sessions, the programme encourages physical activity, promotes nutritional education and builds awareness of the importance of a balanced diet and active lifestyle.
Joy of Moving Festival
Our Joy of Moving Festivals compliment the Move and Learn Programme. Taking place predominantly in the Summer term, the Joy of Moving Festivals involves the full school from reception all the way through to Year 6, and even the teachers!
The Festivals help develop each child in five major areas: physical fitness, motor (bodily) coordination, cognitive functions, creativity (mental reasoning), and life skills.
The Festivals first piloted in 2018 reaching out to hundreds of schools nationwide engaging thousands of children aged 4-11.