Supporting National Children’s Day!

Today The Football League Trust (The FLT) and its network of clubs are supporting National Children’s Day! National Children’s Day highlights the importance of a healthy childhood to ensure that they can grow into happy, healthy adults. The Kinder +Sport Move and Learn project does exactly that!

During 2015/16 The Kinder +Sport Move and Learn Project, a national school based education programme, will have had over 47,000 childrenmoving’ and ‘learning’.

Now into its second year, the project is aimed at children aged 9-10 and is delivered by 14 Football Community Trusts that combines six weeks of practical sporting sessions with classroom sessions.

The emphasis of the project is the importance of a healthy lifestyle for children; encouraging physical activity, promoting nutritional education and building the awareness of healthy diet and active lifestyle.

Thanks to the support from Ferrero The Kinder +Sport Move and Learn Project is building year on year with an 18% increase in children ‘moving’ on last year.

Aiden Couch, Project Manager at The FLT, “We are delighted to be supporting National Children’s Day. The Kinder +Sport Move and Learn Project is just one of many projects that The FLT deliver to help children get active, and break the cycle of inactivity many of them fall into. In 2015/16 The Kinder +Sport Move and Learn Project will engage with over 47,000 children, and this is only set to increase”.

Using the power of football the project is supported by a number of professional footballers. Acting as role models to the children, players speak about their lifestyle as a professional footballer and the importance of an active lifestyle.


Recently nominated PFA Community Player of the Year, George Friend, Left back at Middlesbrough has been a huge supporter of the programme “It’s vital that we educate children from a young age on a healthy diet and encourage an active lifestyle. The Kinder +Sport Move and Learn Project is a really fun and interactive project engaging thousands of children each year. I’m extremely proud to be able to support such an important programme”.