Last month, local authorities and partners from across the Fylde peninsular came together to launch LOVEmyBEACH Active Coast; a programme that highlights the range of sports and activities taking place throughout the summer on the Fylde’s coastline.
The launch was also an opportunity to showcase the cleaner beaches and seas on the coast; all of which are rated Good or Excellent for water quality, and encourage other partners to see this as a space which can be used and enjoyed.
A video from the launch event can be found here:
An active supporter from the start, Blackpool Football Club Community Trust hosted walking football and a 5 a-side kick around at the launch event and returned to the beach on Thursday 26th July with their first public community event; Kicks on the Beach.
Kicks are free football sessions delivered by Blackpool FC Community Trust that take place across Blackpool for children and young people aged 7-19. This special event replaces their regular Kicks sessions and provides an opportunity for the community to come together and play football on the beach. The event was supported by the Blackpool FC Youth Squad as part of a Social Action project that they are involved in through the National Citizen Service.
Ashley Hackett, Chief Executive of Blackpool FC Community Trust added,
“Blackpool FC Community Trust provides a range of health and well being benefits for the local and wider Blackpool community for people of all ages. As a town, Blackpool are fortunate to have a fantastic beach along the promenade where thousands of people attend each year, The Trust in partnership with LOVEmyBEACH Active Coast, hope to inspire people to enjoy the local beach.”
Dr Arif Rajpura, Director of Public Health for Blackpool commented,
“The beach shouldn’t just be seen as a place for visitors; it’s a clean and safe environment where a healthy lifestyle can be enjoyed year round. The Beach Kicks event is a great example of how the beach can be used if it’s looked at in a different way. I’m sure the children will have a great time!”
For more information and for the full LOVEmyBEACH Active Coast programme, please visit: www.facebook.com/LmBActiveCoast
For further information please contact Jason White on 01253 348691.