What you will study

Learning materials include pre-recorded online lectures and live online seminars and tutorials. The course will teach you aspects of sports business and management including marketing, managing people and projects, strategy and governance. The course will also develop your leadership and creativity skills with an eye on you becoming future managers and leaders in the sports industry. There will be further opportunities to apply your knowledge with the extensive work-based learning programme provided by your club.

Year 1

Your first year will provide you with the underpinning theory and practice of sports business and management.

You will gain knowledge of how sport is organised, delivered and managed at a variety of levels, and you will have the opportunity to lead sports activities and events. Understanding fundamental principles of how to recruit people to sport and how to keep them there are crucial at this level.

You will learn how sports businesses are led and how their finances are managed. This knowledge will help to inform your work-based learning experience. You will also have the opportunity to undertake additional education and qualifications to boost your CV.

Year 2

You will develop the skills and knowledge gained in year one around understanding business and management principles, and approaches to recruiting and retaining people in sport. You will enhance your breadth of knowledge by studying digital marketing, human resource management and business analytics. This knowledge is then applied during a placement module,  allowing you to put your ideas and knowledge into practice.

The applied nature of these modules mean you would often be completing assessments that are being delivered in the real-world. This may be the creation of a new enterprise or business opportunity, leading a marketing campaign or managing a team of Community Coaches.

Year 3

You will consolidate your knowledge and understanding of key sports business and management principles, whilst challenging their application through your extensive work-based learning experiences. The particular highlight during this year will be your Applied Professional Project where you’ll conduct a research or management project, based upon the topics covered through the degree and in your club.

Your understanding of the management of sport will be challenged through learning sports policy, law and governance. You’ll also develop further as a leader in sport, through enhancing your leadership and management skills.

• For Full Course details see the University of South Wales Website