The FA and EFL Trust Partner to Deliver The Weetabix Wildcats Programme Across the Country

The Football Association and The EFL Trust, the charitable arm of the English Football League (EFL), have partnered to provide an increased opportunity for girls across the country to play football through the Weetabix Wildcats programme.

The partnership aims to inspire over 1,600 girls to take up football in their local community through Weetabix Wildcat sessions delivered by 34 EFL Club Community Organisations (CCOs) from across England. Each of the 34 CCOs will launch three Wildcats Centres in their local area with an aim to increase girl’s participation from under-represented groups, including those living in areas of high deprivation and from Black and Asian backgrounds.

Weetabix Wildcats helps girls aged 5-11 get involved with football for the first time with others their own age. The programme gives girls the opportunity to play football in a fun and friendly environment, providing the perfect setting for youngsters to stay active, build confidence, and meet new friends.

Loo Brackpool, Head of Participation and Community Engagement at EFL Trust, said:

“I am delighted that we can announce the expansion of our work with The FA on girls’ football. Our CCOs already provide real opportunities for girls to get active and this partnership will extend this further – particularly focussing on those who experience barriers to participation.

Following International Women’s Day, this is a great way to help boost the prospects of females in the beautiful game and give them the opportunities they deserve.”

Louise Gear, The FA’s Head of Football Development, said:

“As stated in our Women’s and Girls’ strategy Inspiring Positive Change, by 2024, we want girls to have equal access to football, so we’re delighted to be announcing this partnership with The EFL Trust, which will make a huge difference to young girls around the country. Working with the EFL Trust will allow us to grow our Weetabix Wildcat programme and help support this ambition with a particular focus on engaging girls from historically underrepresented communities.”  

To find out more information about the Weetabix Wildcats programme or find a session near you, visit