“Kenny is a true representation of Crewe Alexandra in the Community”

Crewe Alexandra in the Community, alongside the Club, have built partnerships with over 100 local organisations to help generate resources and support their communities.

These partnerships focus on understanding their communities’ priorities and needs and then delivering the most effective forms of intervention and practice.

A key player in many of these partnerships is inspirational volunteer Kenny MacDonald. Kenny contributes countless hours every week helping Crewe Alexandra in the Community’s programmes in the areas of the town where there is the most need.

Kenny is pictured front row, third from left.

Crewe’s Head of Community, Ray Walker, explains that it’s Kenny’s work on one particular partnership that has had a massive impact on people in the local community:

“Kenny is a key figure in our growing community programme with the Guinness Partnership. Guinness are the largest provider of social housing in the area, with over 6,000 properties in the Crewe area alone. This housing provides accommodation to some of the most vulnerable families with a diverse range of challenges, including care leavers, people combatting alcohol or substance misuse and mental health issues, families suffering hardship and older people that need extra care facilities.”

“As part of this programme Kenny organises events and thoroughly involves himself in our community activities, working with families in the most deprived areas of Crewe. For example, at Christmas, Kenny organised a charity event involving over 100 children which raised over £2,000 for the local hospice. He was also at the heart of coordinating the Wishing Well’s Christmas toy appeal which saw 163 selection boxes and a large number of toys donated to support a St Paul’s foodbank.”

These events use the power of sport to reach out to all these communities to bring people together, tackle social isolation or act as a diversionary activity that reduces crime and antisocial behaviour. Using sport in a way which links residents to key services helps improve health and wellbeing and supports sustainable communities.

Ray added:

“Kenny was also the driving force in setting up his own Football Club within the local Community for young children. Children of all abilities are now able to engage in football sessions, which has boosted their self-esteem and developed their sense of belonging. Under 8’s, Under 9’s and Under 10’s teams now play under the Crewe Alexandra in the Community banner in the charity’s mini soccer leagues.”

Kenny, pictured above third from the right, modestly comments:

“There’s a lot of hardship in this area so I am more than happy to help out and tie in other agencies where appropriate. Why would you not want to help?”

Ray concludes:

“Kenny is a true representation of Crewe Alexandra in the Community”.